About the better gambling forum
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The Better Gambling Forum emerged in response to signals from across the global policy, brain health, mental health, and public health communities. These signals reflected a growing recognition that gambling is evolving rapidly; no longer confined to casinos or betting shops, but increasingly integrated into digital life. With gambling mechanics now intersecting with gaming, advertising, and social platforms, the challenges facing policymakers and communities are shifting as well.
International leaders were already converging around shared priorities: safeguarding youth well-being, strengthening mental health, and advancing equity. These priorities align directly with the UN Sustainable Development Goals, while complementary efforts at the G7 Brain Economy Summit and within the World Health Organization’s mental health and non-communicable disease agenda point in the same direction.
What these forces made clear was simple but urgent: the gambling ecosystem is changing faster than current governance frameworks, and the costs of inaction will be borne by individuals, families, and economies alike. The Better Gambling Forum was created to meet this moment—providing a platform for coordinated, evidence-based global responses that place brain health and human flourishing at the center.
Mission & Purpose
Gambling has long been part of everyday life.
A source of entertainment, connection, and economic activity, gambling is not inherently harmful, nor should it be treated as such. However, as gambling becomes increasingly embedded in digital environments and everyday experiences, we must recognize that without responsible stewardship, it can contribute to behavioral addiction, mental health challenges, and societal and economic strain, particularly among youth.
